What is Google Webmaster?
Google Webmaster is also known as Search Console. It allows you to check website indexing, sitemap performance, robots.txt file working, status, visibility and query generated by users. You can find the user defined keywords for website performance. You can handle or remove website hacking issues, not found errors, and any message regarding your website at free of cost. You can set permission and verify your website in Google.
What is Google Analytics?
Google Analytics is a free website analysis services provided by Google. It tracks and reports website traffic, goal and conversions. It provides you website complete ABC(Acquisition, Behavior, and Conversion), Campaigns, search console and testing report. With the help of this, you can set your goal, target the right keywords, focus on the landing pages for more conversion, improve quality score, provides website permission and put tracking code for website performance.
You can manage your advertising ROI(Return on Investment), improve website look and feel, increase the social performance, get right visitors and track your client with client id, website page loading etc., other things you can manage using one tool.
In Digital Marketing Institute, we will teach you, how to generate website verification and tracking code? How to interlinking the Search Console and Google Analytics? How to generate the report? How to improve Social Presence? How to manage ABC? How to improve mobile marketing and paid advertising? and so on.